Radhe Enterprise manufactures premium Multani Mitti (Fuller's Earth / bleaching clay) at our Bhavnagar, Gujarat facility — supplying cosmetic-grade natural clay powder to beauty brands, Ayurvedic product manufacturers, spa and wellness companies, and industrial absorbent distributors across India and export markets. Multani Mitti is a naturally occurring calcium bentonite-rich clay formed through the weathering of volcanic ash deposits, prized for its exceptional oil absorption capacity, gentle exfoliating properties, and mineral-rich composition that benefits skin health and industrial absorption applications.
Cosmetic-grade Multani Mitti from Radhe Enterprise is processed through controlled drying, fine milling to 200–300 mesh, rigorous screening for visible impurity removal, and packed in hygienic conditions suitable for personal care and wellness product manufacture. Our clay is tested for colour consistency, odour neutrality, mesh retention, moisture content, and heavy metal screening to meet the quality standards expected by cosmetic formulators, Ayurvedic product manufacturers, and private-label beauty brands.
Whether you need bulk Multani Mitti powder for face pack and mask production, cosmetic-grade Fuller's Earth for skincare formulations, natural oil-absorbent clay for industrial applications, or private-label packaged Multani Mitti for retail distribution, Radhe Enterprise delivers factory-direct pricing with consistent quality batch after batch.
Technical Specifications
Factory-Direct Pricing
15–30% lower than marketplace rates. No middlemen.
Cosmetic-Grade Multani Mitti — Quality Standards for Skincare and Beauty Manufacturing
Cosmetic-grade Multani Mitti must meet quality standards that are significantly more stringent than industrial-grade clay. The primary quality parameters that differentiate cosmetic-grade from industrial-grade include: colour consistency (light grey to beige, free from dark mineral specks), odour neutrality (no earthy or sulphurous notes that would affect finished product fragrance), particle size uniformity (100% passing specified mesh with no oversized grit that would create abrasive feel in masks), moisture content below 8% (preventing mould growth and caking during storage), and heavy metal content within cosmetic ingredient safety limits.
At our Bhavnagar facility, cosmetic-grade Multani Mitti is processed on a dedicated production line with segregation protocols that prevent cross-contamination with industrial mineral products. The clay is sun-dried, hammer-milled to target mesh, air-classified for particle size consistency, and inspected for visible impurities before packing in sealed polyethylene-lined bags. Retained samples from each production batch are archived for 12 months to support cosmetic manufacturers' raw material traceability requirements under GMP (Good Manufacturing Practice) and ISO 22716 (Cosmetic GMP) guidelines.
Applications in Ayurvedic Skincare, Face Masks and Wellness Products
Multani Mitti is one of the most widely used natural clays in Ayurvedic and traditional Indian skincare preparations. Its primary cosmetic functions include: sebum absorption for oily and acne-prone skin types — the clay's high surface area and negative charge attract and bind excess sebum, impurities, and pore-clogging residues from the skin surface without over-drying; gentle physical exfoliation — the fine powder particles remove dead skin cells and promote cell turnover when used in scrub and mask formulations; mineral delivery — Multani Mitti naturally contains calcium, magnesium, iron, potassium, and silica that may benefit skin health when applied topically; and cooling and soothing properties — traditional Ayurvedic texts describe Multani Mitti as a 'sheetala' (cooling) substance that calms skin inflammation and sun exposure.
Beyond facial care, Multani Mitti is used in: hair masks (removing excess oil and product buildup from the scalp); body wraps and packs (detoxification and skin toning in spa treatments); soap making (as a natural colourant, opacifier, and oil-absorbing additive in clay soaps); Ayurvedic ubtan and herbal powder formulations (combined with turmeric, sandalwood, neem, and rose petal powders for traditional cleansing rituals); and deodorant and foot powder formulations (absorbing moisture and odour naturally without aluminium compounds).
Industrial Applications — Oil Absorption, Filtration and Chemical Processing
Beyond cosmetics and wellness, Fuller's Earth grade Multani Mitti serves important functions in industrial applications. In oil refining and edible oil processing, Fuller's Earth is used as a bleaching and clarifying agent — adsorbing colour bodies, phospholipids, trace metals, and oxidation products during the refining of edible oils (palm oil, soybean oil, sunflower oil, coconut oil) and industrial oils. The clay's high surface area and selective adsorption properties make it effective for removing impurities that affect oil colour, taste, and stability.
Other industrial applications include: pet litter and absorbent products (high oil and moisture absorption for workshop floor absorbents and pet-care products); oil spill cleanup on land and water surfaces (the clay's affinity for hydrocarbons makes it effective for environmental remediation); catalyst support in chemical processing (the clay structure provides a substrate for catalyst deposition in petrochemical and specialty chemical reactions); and foundry sand additive (improving green sand bonding properties in combination with standard foundry bentonite).
Private Label and Bulk Supply Programs for Beauty Brands and Distributors
Radhe Enterprise supports private-label Multani Mitti programs for cosmetic brands, Ayurvedic product manufacturers, and wellness product distributors who require branded retail packaging for their target market. Our private-label program includes: custom packing in branded pouches, jars, or boxes with buyer's artwork and product claims; formulation guidance for clay-based cosmetic products (face masks, scrubs, soaps, hair care); packaging design support for retail-ready presentation; and MOQ-structured pricing that makes branded product development accessible to emerging and established brands alike.
For distributors serving the beauty and wellness trade, we supply bulk Multani Mitti powder in 25 kg and 50 kg bags for repacking into retail units, as well as bulk powder in 1 MT jumbo bags for large-scale cosmetic manufacturing operations. Export supply for international beauty brands is supported with palletized container loading, Certificate of Origin, and cosmetic ingredient safety documentation.
Related Products
- Multani Mitti Manufacturer in India
- Cosmetic Grade Multani Mitti India
- Fuller's Earth Manufacturer India
Frequently Asked Questions
What is Multani Mitti and how is it different from regular bentonite clay?
Multani Mitti (Fuller's Earth) is a specific type of calcium bentonite-rich clay formed from weathered volcanic ash deposits. While standard bentonite clay has high swelling ability, Multani Mitti is characterized by superior oil and grease absorption capacity — making it the preferred clay for cosmetic and skincare applications (facial masks, oil control, exfoliation) as well as industrial oil refining and bleaching applications. It has a finer particle structure and higher surface area than standard construction or drilling-grade bentonite.
Is your Multani Mitti suitable for cosmetic and skincare product manufacturing?
Yes. Our cosmetic-grade Multani Mitti is processed specifically for personal care and wellness product applications. It is tested for colour consistency, odour neutrality, mesh retention, moisture content, and heavy metal screening. We provide test documentation for cosmetic manufacturers' raw material approval processes including batch-specific certificates of analysis.
What mesh sizes are available for Multani Mitti powder?
Standard mesh sizes are 200 mesh and 300 mesh for cosmetic-grade powder. Coarser grades (100 mesh) are available for industrial applications including oil absorption and pet-care products. For private-label retail packing, we can supply the mesh size specified by the buyer for their intended end-use formulation.
What is the price of Multani Mitti from Bhavnagar, Gujarat?
Multani Mitti (Fuller's Earth) pricing ranges from ₹8,000 to ₹22,000 per metric ton ex-factory Bhavnagar, depending on grade (cosmetic vs. industrial), mesh specification (200 vs. 300 mesh), packing format (bulk bags vs. private-label retail packs), and order volume. Cosmetic-grade fine powder at the higher end; industrial-grade at the lower end.
Do you offer private-label packaging for Multani Mitti?
Yes. We support private-label programs for beauty brands, Ayurvedic product companies, and wellness distributors. Our private-label packaging options include branded pouches, jars, and boxes with buyer's artwork. We also provide formulation guidance for clay-based cosmetic products. Contact us with your target market, packaging format, and estimated monthly volume for a program feasibility assessment.
Do you export Multani Mitti for cosmetic and industrial buyers?
Yes. We export cosmetic-grade Multani Mitti to beauty product manufacturers, Ayurvedic wellness brands, and industrial buyers across the Middle East, Southeast Asia, Africa, and diaspora markets. Export shipments include Certificate of Origin, test certificates, and containerized packing with moisture barriers. FOB and CIF pricing available.